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The Role of Customer Support in Modern Logistics: №1
Business Tips

The Role of Customer Support in Modern Logistics

October 31, 2023
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Effective customer support is crucial in logistics, serving as the backbone of a seamless supply chain. It ensures that goods are delivered on time and in perfect condition, which is essential for a successful logistics operation.

However, customer support in logistics is a complex field, encompassing various elements, goals, and activities. In the following guide, we will delve deeper into customer support within the logistics sector and explore effective strategies to overcome its challenges.

What is Customer Support in Logistics?

Customer support in logistics is essential for ensuring a smooth shipment and delivery process for customers. It's all about making sure that from the moment you order a product online to the time it arrives at your doorstep, everything goes seamlessly.

In logistics, customer support is your go-to for any issues during transit. They keep you updated on your package's journey, from when it leaves the warehouse until it's safely in your hands.

This includes offering multilingual support to cater to a diverse customer base and providing assistance through various channels like phone, email, live chat, etc.

Moreover, customer support in logistics involves more than just tracking updates and answering delivery time queries. They are also responsible for swiftly handling any unforeseen problems that may arise during the shipping process. Essentially, they're your package's guardian, ensuring it reaches you safely and on time.

What Are the Key Goals of Customer Support in Logistics?

Customer support in logistics focuses on several key objectives to streamline the shipping and supply chain process, ensuring both businesses and individuals receive efficient support:

  • Efficiency through Automation: Automating tasks like shipment updates, rate quotes, scheduling, transit times, and delivery confirmations saves time and streamlines operations.
  • Self-service tools: Tools like Interactive Voice Response (IVR) enable customers to access services independently, enhancing efficiency.
  • Information Accessibility: Ensuring customers can easily access necessary information, including updates and system monitoring, is crucial for transparent communication.
  • Timely notifications: Using campaign management tools to send out important updates such as weather alerts, schedule changes, and other critical information, keeping customers and logistics staff well-informed.
  • Security and fraud pre­vention: Protecting customer data and transactions builds trust and minimizes fraud risks.
  • Empowering Customers: By providing detailed information about shipments, customers can better communicate their expectations, leading to a smoother logistics process.
  • Predicting Customer Needs: The pre­diction of customer needs plays a crucial role­ in ensuring that service providers effectively cate­r to individual preference­s and interests.
  • Efficient Re­sponse Times: Aiming for shorter response times, customer support ensures timely and efficient assistance.
  • Mobile Acce­ssibility: In today's digital age, ensuring logistics customer support is accessible and functional on various mobile platforms is crucial.
  • Continuous Improveme­nt: Regularly enhancing policies and strategies based on customer feedback, leading to an overall improved logistics experience.
The Role of Customer Support in Modern Logistics: №1

What are the Key Aspects of Customer Support in Logistics?

Customer support in logistics involves a range of critical elements that contribute to a smooth and satisfying customer experience. These elements are typically divided into three main stages: pre-transaction, transaction, and post-transaction. Each stage is crucial in providing outstanding customer service in the logistics sector.

Let's explore each of these three key aspects of customer support in logistics:

Pre-Transaction Elements

Pre-transaction elements are essential in creating a solid base for outstanding customer service. These elements form the initial steps towards a positive customer experience, combining both qualitative and quantitative aspects.

In reverse logistics, this stage is particularly important as it defines the company's strategy to focus on customer needs and experiences. The effectiveness of these efforts significantly impacts customers' perceptions of the company's services.

Transaction Elements

The transactional elements cover each step in processing an order from the moment it's received until it's successfully delivered to the customer.

This crucial phase involves several key activities: retrieving the order, packaging items, arranging cost-effective and timely transportation, scheduling shipments, keeping customers informed, monitoring delivery progress, and securing delivery confirmation.

Post-Transaction Elements

The post-transaction phase includes various services designed to support the product once it's in use. These services protect customers from defective products and manage returns, claims, complaints, and other related issues.

Effective corporate customer service integrates all these aspects, significantly influencing the overall customer experience. It involves providing continuous support and solutions to customers even after their initial purchase is completed, ensuring their satisfaction and loyalty.

To make it clearer, here's a simplified table that breaks down the key elements in each phase of customer service:

1. Setting the stage for customer service.
2. Influencing customer perception.
3. Balancing qualitative and quantitative aspects.
4. Focusing on customer needs and expectations.
1. Efficient order retrieval.
2. Streamlined packing and delivery.
3. Cost-effective and timely delivery.
4. Scheduling and managing shipments.
5. Communication with customers.
6. Tracking and confirming deliveries.
1. Providing field product support.
2. Handling returns and claims efficiently.
3. Protecting consumers from defective products.
4. Offering ongoing customer support.

These elements collectively create a comprehensive and efficient customer support system in the logistics industry. This system ensures that customers experience the highest level of satisfaction throughout their entire transaction journey and even after its completion.

Simply Contact's Expertise in Logistics

At Simply Contact, we took on a significant project with Ukraine's largest private logistics company, a key player in express delivery with a vast operation spanning 200 countries and handling over 10 million shipments monthly.

Our task was to manage a high volume of customer requests, averaging around 7,500 calls daily, covering everything from shipment tracking to advising on loyalty programs.

We assembled a skilled team, proficient in the client's language and trained in customer-oriented service, to handle all communication channels efficiently. Our focus was on reducing waiting times and increasing first call resolution rates, which significantly boosted customer satisfaction.

Our responsibilities were extensive. We advised on dispatch and delivery, calculated costs and delivery times, provided information on office schedules, storage terms, and payment methods, handled courier calls, and catered to business customers, including those needing international delivery advice.

The result of our efforts was impressive. We successfully managed over 7,500 calls per day, achieving a 91% customer satisfaction rate. The logistics company commended us for our efficient project launch, excellent IT support, and the high performance of our agents.

This project not only demonstrates our capability in handling large-scale customer support operations in the logistics sector but also our expertise in managing complex customer inquiries and maintaining high satisfaction levels.

Importance of Customer Service in Logistics

Customer service is crucial in logistics, and its importance cannot be overstated. Here are several key reasons why excellent customer service is vital in the logistics industry:

Earning Customer Loyalty

In today's competitive market, exceptional customer service is crucial for building and maintaining customer loyalty. Customers now expect a high level of service, including specific delivery options, real-time visibility, and the ability to choose delivery slots.

A recent survey revealed that approximately 40% of retailers recognize the importance of these features in fulfilling customer expectations. The high value placed on a positive customer experience can lead to repeat business and valuable referrals.

Building Brand Reputation

Effective customer service is crucial for building a strong brand reputation. It's essential to present your products or services as high-quality to meet increasing customer demands.

This shift in expectations is often called the "Amazon effect." Surveys show that 48% of consumers now expect next-day delivery, and an additional 23% look for same-day delivery options.

Securing Business Sustainability

Modern consumers tend to stay loyal to businesses that emphasize excellent customer service. By making customers feel valued, confident, and content, you not only encourage their repeat business but also boost the chances of them recommending your company to others.

Delivering Better Customer Service

Effective customer service not only generates revenue and fosters customer loyalty, but also turns customers into passionate brand advocates.

Additionally, it significantly contributes to higher employee retention rates, boosts overall productivity, and offers crucial insights into customer preferences. Most importantly, about 46% of logistics leaders emphasize the importance of maintaining supply chain visibility, recognizing it as a top priority.

The Role of Customer Support in Modern Logistics: №1

What Activities do Logistics Customers Have?

Logistics customers are primarily involved in the following activities:

Supply Chain Management

This is a critical aspect where logistics customers manage the entire journey of goods from sourcing to delivery. They focus on ensuring a seamless flow of products from suppliers to the final consumers. Key tasks in supply chain management include predicting demand, managing inventory, and coordinating transportation logistics.

Shipping Service

Customers in the logistics sector heavily depend on shipping services for the efficient transport of their goods. This includes selecting appropriate shipping methods, carriers, and routes, as well as managing shipping documentation, tracking shipments, and ensuring timely deliveries.

Warehousing Service

Warehousing plays a vital role as customers require storage and distribution facilities for inventory management. This encompasses controlling inventory, fulfilling orders, and managing distribution processes. Effective warehousing ensures that goods are stored safely, organized efficiently, and dispatched as required.

Other Services

In addition to core logistics activities, customers often need various supplementary services to support their operations. These include:

  • Customs Procedures: Navigating customs regulations and ensuring compliance is essential for international shipments. Customers often require assistance with customs documentation and procedures.
  • Additional Insurance Procedures for Goods: The safety and security of goods during transportation are paramount. Customers may opt for extra insurance coverage to protect their shipments against potential losses or damages.
  • Guidance on Shipping Processes: Customers may require guidance on the entire shipping process, including choosing the right shipping methods, packaging requirements, and regulatory compliance.

Important Factors for Customer Service in Logistics

In the world of logistics, customer service is highly influenced by several critical factors. To excel in customer support, the logistics customer service team must prioritize the following aspects:


Customers expect their shipments to arrive on schedule. Delays can disrupt supply chains and affect businesses. Providing reliable and timely services is therefore essential.


This is the cornerstone of logistics customer support. Customers depend on logistics firms to handle their goods carefully and ensure they arrive in perfect condition.


Competitive pricing is important in logistics. Customers seek affordable solutions without compromising service quality.


The logistics world is full of unexpected changes. The ability to adapt and offer flexible solutions is highly valued and contributes significantly to success in logistics.

Other Key Offerings in Logistics Customer Service

In the logistics industry, customer service is more than just support; it's about creating a trustworthy and loyal experience. Here are essential services logistics companies should offer for superior customer service:

  • Product and Service Inquiries: Customers expect prompt and accurate responses to their questions about services, rates, and products.
  • Order Tracking: Providing real-time updates on shipments' status and location boosts transparency and trust.
  • Complaint Resolution: Quickly resolving complaints and addressing customer concerns is key to achieving customer satisfaction.
  • On-Site Support: Offering hands-on guidance and assistance, particularly for complex logistics operations, can greatly benefit customers and streamline processes.
  • Shipment Requests: Simplifying the process for requesting shipments, scheduling pickups, and managing transportation enhances customer convenience.
  • Tech Assistance: In today's digital world, providing quick support for technical issues with online platforms and systems is essential.
The Role of Customer Support in Modern Logistics: №1

Common Customer Service Challenges and How to Tackle Them in Logistics

Delivering exceptional customer service in logistics can be challenging, but it's achievable. We'll delve into common customer support hurdles and share effective strategies to overcome them, ensuring a smooth experience for your logistics clients.

Common Customer Service Challenges and Failures in Logistics

Here are a few reasons why customer support fails in logistics:

1. Delivery Delays

Delays in delivering goods can frustrate customers, especially when timely delivery is crucial for their operations. Such delays can disrupt their business and lead to dissatisfaction.

2. Inaccurate Order Processing

Mistakes in processing orders, such as sending incorrect items or quantities, cause confusion and dissatisfaction. Customers expect precise fulfillment of their orders, and errors can lead to negative feedback.

3. Communication Breakdowns

Effective communication is crucial in logistics. Miscommunications, whether about delivery schedules or resolving issues, can cause misunderstandings and frustration.

4. Poor Product Condition

Customers expect their goods to arrive in perfect condition. If products are damaged or spoiled during transit, it can lead to disputes and a loss of customer trust.

5. Inefficient Returns Management

Efficiently handling returns is key to customer satisfaction. A complicated or unclear returns process can frustrate customers and potentially lead to financial losses.

How to Improve Customer Service in Logistics?

Now, let's see how to face customer service challenges and build customer satisfaction in logistics:

1. Strengthen Workforce Stability

A skilled and stable workforce is crucial. High turnover can lead to inexperienced staff and impact service quality. Investing in employee training and retention is essential to maintain a competent customer service team.

2. Enhance Order Fulfillment Accuracy

Focus on the precision and efficiency of order fulfillment, particularly in picking and packing. Implementing streamlined processes and effective systems is key to reducing errors and delays.

3. Implement On-Demand Packaging

Utilize on-demand packaging solutions to optimize the packaging process. Properly sized packaging reduces waste and shipping costs, enhancing customer satisfaction.

4. Optimize Resource Utilization

Make the most of available resources, including transportation, manpower, and technology. Efficient allocation ensures timely deliveries and cost minimization.

5. Select Transportation Modes and Routes Carefully

Choosing the right transportation modes and routes may not seem as important. But in reality, it is really a backbone factor in success. So, ensure careful planning to help avoid delays and improve the overall customer experience.

6. Vendor Performance Tracking

Use a vendor scorecard to evaluate and monitor the performance of suppliers and partners. This ensures transparency and accountability, maintaining high service standards.

7. Improve Information Transparency

Increase visibility of information for customers by providing real-time updates on shipment status and delivery schedules. This level of transparency builds trust and reduces misunderstandings.

8. Offer Global, 24/7 Customer Service:

While not always feasible, providing round-the-clock customer service for different time zones addresses concerns and queries more efficiently.

9. Regular Employee Training

Continuously train customer service employees to keep them informed about best practices and industry updates. Well-trained staff are better equipped to assist customers, reducing dissatisfaction.


In conclusion, customer support in logistics is not just about ensuring the safe and timely delivery of goods; it's about creating a seamless, stress-free experience for every customer.

At Simply Contact, we understand the complexities of logistics support and are committed to providing exceptional service that enhances your operations. With our deep experience in this field, we are equipped to handle all your customer support needs, ensuring that your logistics processes run smoothly and efficiently.

Don't let customer support be an afterthought in your logistics strategy. Contact us today to discover how we can transform your customer support experience and drive your business forward.

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