Ellina Bronnikova

Ellina Bronnikova is Chief Marketing Officer and Acting Chief Commercial Officer at Simply Contact, where she leads marketing strategy, commercial growth, and brand positioning across European and UK markets.

With 13+ years in marketing and commercial growth for IT and outsourcing companies, Ellina has been part of shaping the Ukrainian IT outsourcing industry since its early days. Her focus today sits on what happens after a program launches, not just before it’s sold: AI in support operations, multilingual delivery, and location strategy across Ukraine, Central and Eastern Europe, and Egypt — the factors that decide whether a support model holds up under real volume.

Alongside her role at Simply Contact, Ellina works as a fractional CMO and marketing consultant for outsourcing and IT companies through her own agency, Birchy, where her work has driven inbound lead growth of up to 5x for clients within 6–10 months and organic traffic growth of 100–300% within 6–8 months.

She writes for the people who build, advise on, recommend, or choose support outsourcing — BPO professionals, CX leaders, consultants, and partners — focusing on what AI is actually changing in support operations and what happens to a support team once a sales promise becomes its problem to deliver on.