Case study Insurance · Claims

Claims Support Designed for an Insurance Provider's Peak Seasons

Insurance is a seasonal business by nature. Storm events, seasonal accident spikes, and renewal periods all drive predictable surges in call volume. Our client, a UK insurance company, wanted a support model built from the start to absorb that volatility, without the usual tradeoff between overtime costs during surges and understaffing between them.
UK-based Insurance Provider: №1
UK-based Insurance Provider: №2 Challenge

The cost of volume pressure in claims support

High claim volumes can reduce intake quality. Rushed FNOL calls may miss critical details, slowing downstream claims processing.

Missing information often requires a follow-up call, adding time and rework. A surge-ready model must protect FNOL completeness under load, not simply answer calls faster.

UK-based Insurance Provider: №3 Solution

The model behind the readiness

Simply Contact built the model around three things: staffing that flexes with volume, a process that protects data quality under pressure, and AI applied only where it truly earns its keep.

01

Peak-ready staffing

A cross-market pool of part-time agents is trained on claims handling year-round and ready to scale within 48 hours, avoiding a new hiring cycle for each volume spike.

02

Structured FNOL capture

Agents follow a standardized checklist covering policy, incident, damage, and contact details. Complete files are delivered without integration into the insurer’s intake system.

03

Claim status bot

A self-service AI bot handles routine claim status queries, absorbing a large share of peak-season volume and freeing agents to focus on FNOL calls that require human support.

04

Automated QA scoring

Every call is automatically scored against compliance and documentation criteria, replacing the client’s 5% manual sample with full coverage.

UK-based Insurance Provider: №4 Outcome

What changed once the model was in place

<4 min

Average wait time during peak periods down from over 12 min

96%

First-call FNOL completeness up from a 68% baseline

100%

QA coverage up from a 5% manual sample, error rate under 2%

  • Overtime spend during surge periods is down by roughly a third, replaced by flexible cross-market staffing that scales without a hiring cycle
  • Claims processing backlog during peak periods is now cleared roughly 40% faster than under the prior staffing model
UK-based Insurance Provider: №5 Bottom line

Process first, AI where it adds value

Peak-season resilience came from disciplined processes and a flexible staffing model.

AI was applied selectively: automating routine claim status queries and extending QA from limited manual sampling to full call coverage.

Staffing flexibility, structured FNOL intake, and regular reporting remained process-led and supported by trained agents.

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