Anna Bielikova
Customer Support Operations Expert
I build customer support operations that scale without losing the trust people place in them — in the process, and in the technology behind it.
Areas of expertise
About
Anna Bielikova is a customer support operations expert at Simply Contact, where she served as Chief Operating Officer from 2024 to 2026, designing and scaling outsourcing operations that help companies grow without losing quality.
With over 12 years in customer service operations, Anna has built resilient, high-performing support operations for 20+ clients across FMCG, retail, e-commerce, technology, tourism, logistics, and finance. Her focus has always been on turning complex operational challenges into scalable, measurable processes and making omnichannel support feel effortless for customers and teams alike.
Her approach favors clear strategy over guesswork, people-powered operations over one-size-fits-all models, and long-term partnerships built on trust and measurable results. A Lean Six Sigma Yellow Belt, she brings structured process discipline to every engagement she leads. She writes for teams rethinking their outsourcing strategy or looking to build a more stable, scalable customer experience.
Education
Bachelor of Business Administration (BBA), Finance
Zaporizhzhya National Technical University · 2008–2013
Lean Six Sigma Yellow Belt
Certified
Experience
Chief Operating Officer
Simply Contact · December 2024 – May 2026
- Designed and scaled outsourcing operations for clients across aviation, retail, fintech, and beyond
- Led integration of a human+AI support model combining agent expertise with real-time translation
Deputy Chief Executive Officer
TP · January 2022 – November 2024
Senior Key Account Manager
TP · August 2019 – January 2022
Account Manager
TP · June 2016 – August 2019
Key Account Manager
VostokFinance Group · February 2014 – May 2016
Speaking
Simply Contact Webinar
Making Support Effortless for Luxury E-commerce Customers
Simply Contact Webinar
Customer Support in 2026: What to Prioritize?
IT Arena
Customer Support in Scale-ups: AI, Strategy & Foundation for Global Success
Press & mentions
“We are looking into the emotional intelligence of the agents… and how we deliver when the customer feels that he is the only one.”
Outsource Accelerator
“Routine, rules-based interactions are increasingly handled by technology, while human agents are expected to take on work that carries judgment, emotional weight, and risk.”
Contact Centre Monthly
Articles by Anna
79 published
Newsletter
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