Case Study Travel · Airlines

Driving Cost Efficiency Across Seasons for a Leading European Airline

How Simply Contact built and scaled a multilingual contact centre for Wizz Air, reducing AHT by 30%, sustaining 85% agent utilisation, and handling 6,000 calls a day.
Wizz Air, Leading European Airline: №1
Wizz Air, Leading European Airline: №3 By the numbers

Five years of measurable results

6,000

calls handled per day

120+

agents on the line

10

languages of service

Wizz Air, Leading European Airline: №4

ECCCSA 2025

Bronze Winner - Best BPO Partnership

5 years

partnership with Wizz Air

Wizz Air, Leading European Airline: №5

Stevie Awards 2025

Silver Winner - Best Outsourcing Partnership

Wizz Air, Leading European Airline: №6 The Challenge

Seasonal scale without sacrificing quality

Simply Contact has been partnering with Wizz Air for five years. Initially, the objective was to quickly expand the multilingual support team to reduce wait times and maintain service quality across high and low seasons. Today, the objective is to maintain cost efficiency, increase agent utilization, and adopt technology that improves service without raising costs.

01

Consistent service levels

Maintain consistently high service levels during both peak summer volumes and quieter winter seasons.

02

Customer First Compass

Support Wizz Air's program, resolving 95% of issues within 30 days and answering 80% of calls within 35 seconds.

03

Tech-driven optimisation

Propose, test, and implement technology-driven improvements that deliver measurable cost benefits without raising overhead.

Wizz Air, Leading European Airline: №7 Project Lead

Tamara Maleta

Project Manager · Simply Contact

17 years of airline operations experience. Tamara led the Wizz Air programme from launch, overseeing rapid team scaling, quality calibration across 10 languages, and the AHT improvement project that reduced handling time by 30%.

17 years in airline ops
30% AHT reduction delivered
10 languages managed
View author page
Wizz Air, Leading European Airline: №8

Four strategies that moved the numbers

01

Blended support

Agents handle calls, emails, and chat within a single shift, eliminating idle time and keeping utilisation above 85% across seasons.

02

Bilingual agents

Polish-English and French-English agents were recruited to cover two markets per person, reducing headcount while expanding language reach.

03

AI readiness testing

Before any tool went live, agents completed structured readiness assessments. New technology was only deployed where it reduced handling time.

04

Structured onboarding

A tiered training and testing framework ensured every new agent reached production-ready quality before handling live contacts.

Wizz Air, Leading European Airline: №9 Scope of services

End-to-end coverage, front and back

Front office

  • Inbound claims handling
  • Group booking support
  • Crisis hotlines
  • Outbound confirmations
  • Formal complaint management
  • Travel agency calls
  • Welfare case handling

Back office

  • Email categorisation
  • Refund processing
  • Formal claims adjudication
  • Duplicate case matching
  • Claim approvals

Digital channels

  • Live chat support
  • Social media monitoring
  • WhatsApp & messaging apps
  • App store review responses
  • Community moderation

Quality & compliance

  • QA scoring & calibration
  • Agent performance reporting
  • SLA compliance tracking
  • CSAT & NPS analysis
  • Knowledge base management

Language coverage

  • Polish & English
  • French & English
  • German & English
  • Ukrainian & English
  • 10 languages total
Wizz Air, Leading European Airline: №10 Cost efficiency

Operating smarter, every season

Our cost-saving approach is about operating smarter every season.

We've designed a blended support model that lets agents handle multiple channels and shift between them in real time, based on actual demand. When call volumes dip, agents switch to chats or written tickets. If social media traffic spikes after a flight schedule change, the same agents step in to manage the digital response. This cross-channel flexibility keeps teams productive during slower periods and ensures coverage without overstaffing.

During high season, we adapt again. Agents move to priority channels, where speed and accuracy directly impact customer experience. This fluid resourcing keeps quality high without adding headcount.

Wizz Air, Leading European Airline: №11 AHT improvement project

25 strategies to cut handling time without cutting quality

In November 2022, Simply Contact launched a focused AHT improvement programme. The team identified 25 separate strategies — spanning knowledge base optimisation, script restructuring, pilot agent groups, and regular calibration sessions. The goal was not to rush agents but to remove structural friction: unclear knowledge bases, inconsistent escalation paths, and scripts that didn't match the actual flow of customer conversations.

9 → 11

calls per hour across all lines

2:45

avg call time on Italian line

4 → 5

CPH on claims department

Wizz Air, Leading European Airline: №12 Results

Every SLA met. Most exceeded.

Five years of partnership delivered consistent, measurable outcomes - across every season, every language, and every SLA commitment.

30%

reduction in Average Handling Time

85%

agent utilisation across all seasons

80%

calls answered within 35 seconds

95%

cases resolved within 30 days

All SLA commitments met or exceeded

  • 80% of calls answered within 35 seconds
  • 100% of emails responded to within 5 days
  • 95% of cases closed within 30 days
  • 5-10% abandon rate maintained across peak and off-peak periods
  • 85% agent utilisation sustained through seasonal volume swings
  • 30% reduction in Average Handling Time from project baseline
  • Italian line average below 2:45 - inside contractual SLA

Tsvetoplama Stoyanova — Quote

Wizz Air, Leading European Airline: №13
We started our cooperation in January 2020. The collaboration portfolio is based on call center operations, handling of written requests, real-time chat services and group booking support. During our joint work, Simply Contact has proven itself as a reliable and flexible partner, which is always ready to support us in solving additional challenges, constantly looking for creative and innovative ideas and solutions.

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