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Connecting Innovations: Simply Contact at IT Arena 2023: №1

Ellina Bronnikova

Chief Marketing Officer

My focus is on driving sustainable business growth through inbound marketing, AI search optimization, brand positioning, and multi-channel strategies, while also aligning sales and marketing efforts to strengthen the entire customer acquisition process.

About Ellina

Ellina Bronnikova brings over a decade of experience in marketing for IT and outsourcing companies, with a track record that spans inbound strategy, content marketing, email marketing, and international market expansion.

Ellina began her career as a content writer and IT marketing specialist before building a deep specialization in inbound lead generation and digital marketing for B2B technology and services companies. Her command of strategic English-language communications has made her a trusted voice across Simply Contact’s international markets, from the UK and Europe to global BPO audiences.

As CMO, Ellina serves as the company’s public voice on industry trends. She has been quoted extensively in trade press and industry media on topics including AI in customer service, BPO partnerships, and operational excellence.

She led communications around Simply Contact’s major award wins in 2025, including a Bronze at the European Contact Centre & Customer Service Awards (ECCCSAs), a Silver at the UK Customer Experience Awards (UKCXA), Gold and Silver at the Globee Awards for AI in Customer Experience, and G2 High Performer recognition.

Areas of expertise

Connecting Innovations: Simply Contact at IT Arena 2023: №2

B2B inbound marketing strategy

Connecting Innovations: Simply Contact at IT Arena 2023: №3

AI narrative and technology marketing

Connecting Innovations: Simply Contact at IT Arena 2023: №4

Go-to-market strategy for European and global markets

Connecting Innovations: Simply Contact at IT Arena 2023: №5

PR and media communications

Connecting Innovations: Simply Contact at IT Arena 2023: №6

International market strategy and localization

Connecting Innovations: Simply Contact at IT Arena 2023: №7

Brand positioning for outsourcing companies

Ellina’s published works

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