Knowledge Base for Customer Service. Why Do You Need It?: №1
Author

Anna Mazur

Customer Service Delivery Leader

I manage customer support projects across technology, healthcare, and retail — team setup, AI integration, day-to-day delivery, client KPIs. I started as a frontline support agent, so I've done the work I now manage.

6+ Years at Simply Contact, from frontline agent to Project Manager
5+ Client accounts led across healthcare, fintech, IT, and SaaS
90%+ Quality score on her accounts
Host Of Simply Contact's YouTube channel

Areas of expertise

AI Integration in Customer Support
Customer Service Delivery Management
Contact Center Operations & Process Optimization
Project Management (SMB & Enterprise)
Team Leadership & Agent Performance

Anna Mazur is a Project Manager at Simply Contact with over six years at the company. Her path started on the frontline as a customer support agent and grew into leading some of the company’s most demanding client accounts.

Today, Anna specializes in AI integration in customer service, working with clients across technology, healthcare, and retail — both SMB and enterprise. She manages everything from team setup and AI rollout to day-to-day delivery and client KPIs.

Her current accounts show the range of that work: at a UK patient transport provider, she runs a team handling 6,000+ calls a month at a 93.9% quality score. She also leads support for a UK-based fintech serving 20+ banks across Europe, a high-volume billing operation for an IT expert platform, among others.

Anna is a regular voice on customer experience trends as the host of Simply Contact’s YouTube channel, and her writing appears on the Simply Contact blog and in industry publications including Finextra.

Knowledge Base for Customer Service. Why Do You Need It?: №2

Anna walks through a three-layer support architecture where AI and humans each do what they're best at — from bots that resolve routine inquiries instantly and drop abandonment rates to zero, to AI-empowered agents that cut supervisor reliance by 50% and reduce handling time by over eight hours, to AI-powered QA that monitors 100% of interactions across every channel and language.

Business Administration and Management

Kyiv School of Economics · 2024

Master's Degree, International Relations and Affairs

Borys Grinchenko Kyiv University · 2017–2022

Master's Degree, Mass Communication / Media Studies

Borys Grinchenko Kyiv University · 2021–2022

International Relations and Affairs (exchange)

Vilnius University · Jan–Jun 2019

Project Manager

Simply Contact · December 2023 – Present

  • Manages a UK patient transport account handling 6,000+ calls/month at a 93.9% quality score
  • Leads support for a UK-based fintech serving 20+ banks across Europe, with retention near 100%
  • Runs the billing support operation for an IT expert platform connecting users with verified specialists

Senior Team Leader

Simply Contact · May 2022 – November 2023

Team Leader

Simply Contact · December 2020 – April 2022

Customer Support Manager

Simply Contact · February 2020 – November 2020

Simply Contact Webinar

Outsourcing to Central and Eastern Europe: A Data-Informed Review

2026 Online

IT Arena

Led a workshop on contact center efficiency, the role of AI and automation in customer support, and best practices for agent training and quality control.

2023 Lviv, Ukraine

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