The Future of Telemarketing: Is It Dead or Evolving?: №1
Author

Anna Mateusheva

Contact Center Operations & AI Product Expert

Almost twenty years ago I started as a contact center operator. Since then I've run teams of up to 100 people, scaled operations across five countries, and now I build the software that contact centers actually run on.

20 Years in contact center operations, from operator to Deputy COO
100 People managed in a single team at peak
18% Agent productivity gain from an RPA rollout she led

Areas of expertise

Contact Center Product Strategy
AI & Voice Automation for Support
Business Process Optimization (COPC)
Omnichannel Communications
Operational Scaling Across Markets
Workforce Retention & PDP Systems

Anna Mateusheva is a contact center operations and product expert with nearly 20 years of experience across the industry — starting as a frontline operator and working up through team lead, operations manager, and Deputy COO roles before moving into product.

She spent over 12 years at Simply Contact, most recently as DCOO and Head of Project Office and Business Process Manager (2019–2025), where she managed international teams, optimized business processes to COPC standards, and led operational KPI and Continuous Improvement programs across the company’s markets. Under her leadership, an RPA rollout lifted agent productivity by 18%, an IT chatbot cut technical department workload by 40%, and a system of individual development plans (PDPs) reduced staff turnover by 10%. She also documented and optimized 25 core business processes and rolled out PeopleForce to support the company’s scaling across five countries.

Her focus today is on AI and voice automation, omnichannel communication, and the analytics that let contact centers actually see where they’re losing customers.

Specialist Degree

Dnipropetrovsk National University · 2005–2011

Product Owner

UniTalk · January 2026 – Present · Dnipro, Ukraine

  • Leads product strategy and roadmap for UniTalk Contact Center (UCC)
  • Develops AI voice agents, analytics, and business process automation

DCOO. Head of Project Office and Business Process Manager

Simply Contact · August 2019 – December 2025

  • Implemented an RPA solution that raised agent productivity by 18%
  • Launched an IT chatbot that cut IT department workload by 40%
  • Built an individual PDP system that reduced staff turnover by 10%
  • Documented and optimized 25 core business processes to COPC standards

Project Manager

Simply Contact · June 2013 – August 2019

Project Manager

First Line · March 2012 – June 2013

Project Manager

PeopleNet · March 2011 – March 2012

Operator

Turkcell Global Bilgi · February 2010 – March 2011

Operator

PrivatBank · September 2009 – July 2010

Articles by Anna

11 published

Industry-Specific Support 5
BPO 3
Customer Service 2
Customer Experience 1

Newsletter

Stay ahead in customer experience

Monthly insights on CX trends, outsourcing strategy, and AI in support — straight to your inbox.

    Error